Discover Milwaukee

Welcome to Milwaukee! A city known for its rich brewing history, cultural festivals and stunning waterfront views; Milwaukee offers a little something for everyone. Start your day with a visit to the Milwaukee Art Museum, home to an impressive collection of works and iconic architecture. Then, explore the Historic Third Ward district, filled with art galleries, boutiques and delicious eateries. Don't miss a brewery tour at one of the many craft breweries like Lakefront Brewery or the Miller Caves at the Miller Brewery. For outdoor enthusiasts, take a stroll along the scenic RiverWalk or rent a bike and explore the Oak Leaf Trail. Whatever your interests, Milwaukee promises a memorable experience with its blend of culture, history and natural beauty. Plan your trip today!

Plan Your Next Getaway & Stay in the Know!

Looking for the ultimate Milwaukee experience? Find inspiration in our Official Visitors Guide, packed with insider tips, must-see events, and trip-planning essentials. Want to stay updated on the latest festivals, food events and community happenings? Sign up for our newsletters and get all the excitement delivered straight to your inbox! Start planning today and make the most of Milwaukee’s world-renowned festival scene.

Festivals, Fairs, Family Fun and More!

From world-renowned Summerfest, the world’s largest music festival, to the dazzling holiday lights at the Milwaukee Holiday Lights Festival and the electrifying spectacle of the Milwaukee Air & Water Show, there's always something extraordinary unfolding in the Good Land, promising unforgettable moments for each visitor. Plan your trip and immerse yourself in Milwaukee's many celebrations and events!

Black History & Culture

Historical records show African Americans have been part of Milwaukee's story since the 1700s, with the city experiencing significant Black population growth during the Great Migration of the 1940s-1960s as people moved north seeking manufacturing opportunities. The contributions of Black residents to Milwaukee's business landscape, cultural fabric, and social justice movements cannot be overstated, and today the work toward building a more equitable city continues. Discover Milwaukee's Black history and heritage through our cultural institutions, support local Black-owned businesses, and connect with the community at vibrant events throughout the year. Use this guide to explore experiences that showcase Black culture and its lasting impact on our city and beyond.

Things to Do in Milwaukee

Your Cream City Adventure Starts Here

Whatever kind of fun you’re into, Milwaukee delivers. Cruise the lakefront, stroll through historic neighborhoods, or hop between craft breweries and cozy coffee shops. Explore the Harley-Davidson Museum, cheer on the home team at American Family Field or dive into hands-on exhibits at Discovery World. Foodies can snack their way through the Milwaukee Public Market, catch a James Beard–nominated dinner or chase down the city’s best fish fry. With art walks, live music, bike trails, boat tours, pop-up markets and so much more, there’s always something happening—and plenty of ways to make it your own.