"Afrotourism is key to positioning Brazil as an inclusive and powerful destination on the global stage. Celebrating its 60th anniversary, the Brazilian Tourist Board (Embratur)—the only government organization with dedicated Afrotourism leadership in Brazil—is showcasing how diversity has become not only a central asset but also a competitive advantage. Diversity isn’t just the right thing—it’s a driver of innovation, audience growth, and revenue.

Through initiatives such as the creation of the Afrotourism, Diversity, and Indigenous Peoples Coordination and the promotion of cultural itineraries, Embratur demonstrates how embedding DEI into tourism strategy enhances customer experiences, strengthens global positioning, and creates sustainable economic value. Join us in exploring how a commitment to anti-racism and authentic Black protagonism can power the next era of inclusive tourism in Brazil and beyond.